Social media platforms for marketing
you all are familiar with social media. I don’t think there is any person in the world who don’t know about social media.
Social media networks are the largest growing networks in the world. when we see stats off how fast it is growing you will be amazed to see that today social media has a network of billions of user
As per the website called Internet world stats, today internet has a user community of around 4648 million people in June 2020.
And around 3.80 billion people are the users on social media by January 2020. And more than 5.19 billion people use mobile phones today
By this number, you can infer how people are so influenced by social media and its use.
But what about shifting your business social media?is it worth investing?
To answer all these questions you have to read this article which will lead you to all the knowledge about social media platforms. and its impact on the business world.
So without any further delay let’s get dig deep into it.
Introduction
There are so many social media platforms available for everyone.
To name some of the social media platforms we can say it’s Facebook, Instagram, Twitter, LinkedIn And many other more.
by the Terms of users of social media platforms, it can't be ignored when we think about investing in social media to foster our business growth.
Social media platforms increasing in Terms of size, Each platform will provide you special targeted audience. And catering your content to such a huge audience level one can't think of a loss.
Usage of social media
Since we are introduced which social media platform they are ever-growing. And one can easily tell that it is the most popular activity over the Internet to browse social media.
Nowadays mobile technologies are improving day by day and which makes it possible for everyone To get easily connected to social media platforms.
No matter where you are and how old you are the availability of mobile and it’s optimization as well users need makes it simple for everyone to use mobile phones and connect to social media platforms very easily.
Every mobile phone is accessible with High-speed Internet which makes It an icing on the cake.
Facebook as a leader
Since the launches of Facebook, it's been known personality when it comes to social media. it's been shaping social media from the beginning.
Facebook is continuously changing is user interface As for the needs of its users
Since 2014 from 1.34 million It has increased to 1.69 billion users expected to be in the year 2020. And has a Community of 2.32 billion monthly active users,
By these stats, you can imagine how much important is this to be on Social media in today’s world.
As Facebook is the currently Biggest social media platform as per its active user’s community and global reach. It is important to know how potentially can your content grow.
Daily usage of social media
Now as we have seen The stats 4 total users around the world and the community of I social media platforms.
So why should we keep ourselves unaware of the daily usage of social media platforms? So that without any hesitation You can look to move your business online or on the social media platforms to gain A number of customers.
Now come let’s take a look at stats which shows how much active users on daily basis are there on social media platforms.
Report From the global Web Index shows that Between January- March 2020, digital persons spent 2 hours and 22 minutes Social media platforms and other messaging sites.
A book data is enough information for one to decide whether to invest in the social media marketing or not for their product increment and growth and customer reach.
According to this data, 45% of the total population is on social media to get a good engagement in your business or product when should definitely move to the social media marketing to enhance the customer loyalty and reach for their product.
Social media marketing
Whether it is a large business or a small one nowadays everyone is preferring social media marketing as they say that social media marketing is somewhat effective or very effective for their brand.
73% of marketers believe the same.
In order to grow your reach and to dive in a pool of potential customers, now businesses are using social media marketing for their product.
For every business type, there is a social network available on these platforms where you can show your product To The interested ones.
There are some social media sites for B2B business also like LinkedIn. If you want to do visual business then Instagram is for you.
And the list goes on like this but all the way conclusion is social media marketing is something you need for your business to get a good amount of customers and increase your brand loyalty.
Social media marketing works with the goal of increasing followers through campaigns and targeted ads. These ads are used to promote your products, services or captivate users to like your page.
How customers are using social platforms
As per some reports around the globe, social media platforms are the second-largest ones, for Internet users to search for products and services.
This is not surprising, as social media platforms have taken The place of search engines. With the younger audience and mostly female between the age of 16 to 24 Admitting that they use social media platforms for the research of products and services.
Impact of positive customer experience
By interacting with your customers after sales and staying in touch with them through your online presence and social media accounts of your brand, will make them realise that you care for them.
And this step will help you brand to build a positive customer relationship.
according to a Study, 75% of customers who had a positive experience with a brand on social media our likely too recommend the brand to their friends and family.
By staying in touch with your customer and managing your online presence, I meant to say that you should respond to the comments, mentions and their online queries.
This will enhance you customer loyalty, brand awareness, and can foster you online growth.
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