Digital Marketing trends for 2020

 

 All of us know that creative content is the lifeblood of digital marketing or social media marketing.

it could be any type of digital marketing whether it is social media marketing or email marketing or anything engaging content plays a major role.

So let’s take a look at how we should manipulate our content as per trends of 2020.

Visuals are your Survival kit

 

Nowadays there is a greater emphasis on visuals on the digital platform. As per studies, it is stated that the audience will respond better when they had something to see rather than words.

Nowadays people mostly engaged with the content that will have an image or any visual on it. 

Visual storytelling

 

As per the study by HubSpot, it is found that people between 25- 44 age groups wanted to see more video content from the brands they follow.

When we see the charts of most Engaging content on social media post, it is the visual content that ranks number one in the engaging audience.

Content with a purpose

 

We have been so unpurposeful in past like just creating something and posting it over Instagram with no caption or a caption saying “I made some content last night”. Here, one can see any purpose at all.

You should be aware of what your audience wants and love to see, and in that reference, you should post your content.

By fulfilling their needs you can easily create traffic for your content and increase your customer base.

SEO trends

 

Search engine optimization is a must when it comes to digital marketing. you have to keep a cheque on trending keywords for your blog or the content so that it can easily appear on the top of the search results.

Buy some predictions of SEO trends one can easily get a positive result.

Voice search

 

According to stats of 2019, it was believed that in 20 twenty 50% of searches will be by voice.

This means that one needs to focus and create its content by keeping it in mind.

It is obvious that you can’t just record all your content but you can incorporate a way for it to get featured in those voice searches to gain some extra exposure.

Semantic search

 

There are some related keywords that Google would understand for a particular word. these keywords are associated with each other.

By using them you can increase your possibilities of coming into some top search results of any keyword search.

Influencer marketing

 

92% of people trust customer recommendation over advertising by a company. this is the reason why influencer marketing is still a popular marketing strategy.

AI is a factor in influence marketing as it can help companies to find the right influencer. and it can help to remove the ones with fake followers.

This will benefit the influencer and the market as well as the customer.

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