Cleaning campaign- on-page SEO and off-page SEO


We all keep our houses clean from inside whether you want to do it or not, as our Indian parents are always like “koi aa gya to kya kahega”. So we always focus on keeping things at their right place, removing dirt and garbage, and sort of other things. 

But what about outside of the house, does it matter? Off course it does. Imagine your house very clean and neat and tidier but outside of your house there’s garbage everywhere, long grass, muddy place, will anyone be able to walk into your house to look at how does it look from inside? 

The answer is “no”, no one ever wants to go into a house with such an outside environment and the same with the inside. 

If your house is at a very beautiful place, having a very beautiful lawn and cleaned pathway everyone wishes to come and see your house from inside. But what if your house is stinking and dirty??

In both the cases, either one will not come inside or if anyone came then we’ll leave back as soon as possible.

This is the same case with blogs or content that you put online to this kind

When this kind of things happen when a person visits your site and leave as soon as possible Google consider it as a bounce.

The higher number of bounce rate, the worse your page will rank on google.

That is the reason you no need to do on-page SEO and off-page SEO.


Introduction 

Basically, SEOs are divided into 2 broad categories- on-pages and off-page

On-page SEO's main concern is Google ranking the factor that is determined by directly looking into Page that you try your best to optimize such as content, Heading And page structure.


All variable that Google looks at is off-page SEO, They aren’t really in your hand. It depends on factors like you search history, social network and other, blogs that are in your industry.


They are exclusively different from each other but you have to take a Look at both To get you an SEO do well.

To get some better understanding about these let's talk In brief.


On-page SEO

We are firstly talking about on-page SEO 

There are three big factors on which on-page SEO depends. At very first we are firstly talking about the most important one. that is content

  • Content

You must have already heard that phrase- content is king. This is the saying by Bill Gates in 1996. And now we all know it is as true as ever

Some of you will be thinking that why?

 so the answer of the that is

when we usual search for anything on Google and get's exactly what we wants, we will be the happiest person in the world at that particular second of time.

When you search on Google “ quick and easy Chola bhatura” Google will put every possible effort to give you a search result that perfectly matches your needs. it will Go to try its best to provide you with an easy homemade recipe for you Chola bhatura.

It’s not like that it just looks for the quickest recipe or the easiest one or throws out some shops nearby where you can get already made ones but it also looks for the exact thing that you want.

Your most important jobs to do well with SEO is to produce great quality content. Google always tries its best to provide a good experience to its users.


SEO is just like other skills great results will always come from great content.

If you want to be the Apple of Google eyes then You must produce great content.

Focus on few factors that Google love.

  • Quality-  

producing quality content is not that easy. But the times where producing quality content only will make you stand out from the crowd, are long gone.

But yes it can be the starting point  for any SEO effort.

Maybe you must be having your own ideas ao it is worth brainstorming for a while and then spill out some good headlines.

But if you don’t have any idea for already then you need not start from scratch you can just start by editing content that others have already put on and can make it better.

You should make it a habit that you should write daily.

  • Keyword research –

 Doing keyword research is the most crucial part of great content.

It is the part where you should spend most of your time learning and research about the keywords that you should include in your content.

As we know Google is something that can help you find anything so start your research my searching On Google about Top 40 keywords related to your content you should include in.


  • Use of keywords - 

 You should of course include you keyword into your content but charming it throughout the whole article well something that make you rank goes down Instead of getting you up.

You should know that the keyword can't be stuffed into your content anywhere at any part.

you should always make sure that your keyboard is placed at Strategically – important places ,( like heading, URL and meta description).

  • Content freshness-  

however posting frequently on Google will always effect your ranking.

But it does not mean that you can put anything in your content.

You have to make sure that you contained contains some freshness.

  • Direct answers- 

As Google always tries its best to provide good search results the it’s searchers.

It sometimes provide direct answers to any particular question On SERP.

This means that you contend should be direct enough that Google should remind it as in direct answer to a particular Question.

  • HTML- 

Don’t worry I’m not asking you to learn Coding.


it is something that you should be familiar with, you should at least know it's basics.

As without knowing basics of HTML, it’s exactly the same like driving a car without knowing the colors of traffic light.

  • Title tags-  

Online title tags are equivalent to those headlines of newspaper.

When you open a new page in the browser the title tags are the first thing to appear.

When it comes to blogs it become each one title tag as it shows the heading one of you content on the title.

  • Meta description-  

Matter description is the excerpt that appears down the title tag when someone searches for your content on browser.

Meta description will decide that whether you have completed you SEO homework or not.

Off-page SEO 

Now that you have completed with in house cleaning it's time to clean Outside of your house.

Here we will discuss all the important factors of off-page SEO .

  • Trust-  

Trust is a very important part when it comes to anything and same With Google.

Google nowadays are hit by spamming sites so to prevent these trust rank is something that Google introduced.

Page rank is the formula that founders of Google had come up But now a days certainly not the only factor to determine .


Trustrank is a way for Google to see whether you are legit site or not.

There are four parts to build trust for Google.

• Authority

• Bounce rate

• Domain age

• Identity

  • Links -  

Common conception of backlinks are everything is something that is very wrong.

Just like all other areas we have covered they are just a part of a SEO’s.

No matter what you do but don’t wait for people to link you up you should go and ask them

Three sectors that you must try to get backlinks

• Quality of links

• Number of links

• anchor text

  • Personal-  

The third factor of off page SEO is personal factors.

While many of the personal factors are those which you can't do anything for them but still some factors Can increase your chances In reaching a certain audience.

These factors are

• Country

• City

• Searchers history 

  • Social-

 Lastly at last let’s take a look at social factors of off page SEO. 


Besides social signals directly from the searchers there are ways Good result on social media will help you rank higher.

through the studies there are two factors that majorly effect the social factors.

• Quality of shares 

• Quantity of shares

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